Tickets are now on sale for this year’s Cereals Event (12th-13th June) and for a short time only, visitors can benefit from an exclusive Early Bird offer by registering online. CPM finds out more.
By Charlotte Cunningham
It’s been an interesting few years for the Cereals Event, with a number of changes to the team at its helm. This year is no different, following the appointment of event management firm Prysm – the company responsible for the Farm Business Innovation Show.
With a new team and fresh ideas, this year’s Cereals Event is promising a complete revamp to deliver a show dedicated to new innovation and technology through a comprehensive list of exhibitors and conference programmes.
So what can visitors to Cereals 2019 expect?
Benchmarking
A range of topics will be up for discussion in various theatres across the site, including the Cereals AHDB theatre which will be specifically looking at how to prepare for change. It’ll aim to help farmers and growers build resilience as well as benchmark progress during a time of market volatility.
The sessions will address the short-term and potential long-term implications for UK farming and what the government and industry can do to safeguard the interests of UK agriculture. They will also include insights from a leading European grain analyst and the International Grains Council to help attendees plan for the coming five years.
Pioneers of the future
New for 2019, the International Farming Superstars feature presented by Farmers Weekly will bring together leading arable farmers from Australia, the Netherlands, Germany, US and Canada. These farmers are pioneering new farming techniques and technologies, successfully tackling some of the most pressing problems facing the industry and delivering great results. Cereals attendees will hear what these superstars have been doing in a series of face-to-face sessions chaired by Farmers Weekly editor Karl Schneider, and other senior members of the Farmers Weekly editorial team.
Forming a key part of Cereals and presented by some of the most forward-thinking farmers, suppliers and universities, is the Innovation and Technology theatre. Comprising an interactive area open to all visitors, it will feature the latest innovations, most recent product launches and newest technologies.
Conservation
The new Conservation Agriculture theatre will look at conservation techniques and improving productivity and sustainability. Discussions will feature farming and soil management techniques that protect the land from erosion and degradation, improve its quality and biodiversity, and contribute to the preservation of natural resources, water and air, while optimising yields and total farm output.
Return of the favourites
As well as this, growers will have the opportunity to get hands on in the much-loved Cover Crop Drilling area, NIAB Soil Pit; Drone Zone; Working Demos; Syngenta Sprays and Sprayers Arena and guided tours.
“Cereals is dedicated to providing unique content that addresses the changing needs of the arable farming community,” says Alli McEntyre Gaharan, newly appointed portfolio director at Cereals and Fruit Focus. “The learning opportunities are not limited to the theatres but extend to every part of the event: From innovative exhibitors to the crop plots and hands-on demonstration areas. We hope that our commitment to serving the industry shows in the expanded content available at Cereals 2019.”
Those visiting this year’s event can save by signing up for an early bird discount, putting the price of a two-day ticket at £20/head. To find out more and register for this year’s Cereals Event, click here.
