CNH Industrial has announced it has acquired Specialty Enterprises, North America’s largest manufacturer of premium aluminium spray booms for agricultural applications, to enhance its offerings for New Holland customers.
This acquisition will provide New Holland customers with access to a product offering enhanced with the inclusion of longer booms. CNH says it will enable the brand to accelerate the development and deployment of new technologies and customisation in this area.
Founded in 1987, Specialty is based in Wautoma, Wisconsin, USA where it operates a manufacturing facility and has been a supplier to New Holland for over a decade.
Strategic roadmap
According to the firm, the direct ownership of spray boom production is the latest step in CNH Industrial’s strategic roadmap for its sprayer product platform.
“The acquisition of Specialty will enable us to further enhance our product offering by providing industry-leading technology,” says Carlo Lambro, brand president. “Our customers already know the outstanding performance of these spray booms. These solutions will be implemented across the New Holland brand product portfolio delivering more efficiency and productivity.”
