HORSCH will be offering exclusively its full machinery range through CLAAS Eastern and its eight locations covering Lincolnshire, Nottinghamshire and Yorkshire. The partnership will cover all HORSCH cultivation and seeding machinery, together with their trailed and self-propelled sprayers, allowing customers to order HORSCH machinery from this dealer now.
“We’re delighted to be working with CLAAS Eastern. Our ‘farming with passion’ philosophy extends throughout the company from innovative product development to outstanding customer support from our dealers. By working with CLAAS Eastern, we have two businesses focused on providing great products and support,” says Stephen Burcham, General Manager at HORSCH UK.
HORSCH’s range of cultivation equipment, seed drills and trailed and self-propelled sprayers are developed on its own farms for the professional farmer. As farmers themselves, the Horsch family understands the needs of farmers and strives to help them to increase their productivity in a sustainable manner. A diverse product portfolio is focused on performance and reliability and includes the very latest Terrano GX cultivator, Pronto NT drill and entry-level Leeb 4 AX trailed sprayer.
“HORSCH is a premium brand and an important addition to the portfolio of products that we offer,” explains Jeremy Preece, Sales Director at CLAAS Eastern. “Working with HORSCH strengthens CLAAS Eastern position in the market and we are able to meet all our current and potential customers’ needs with market-leading products.”
HORSCH products are available to order from CLAAS Eastern now and regional exclusivity will come into effect on 1 January 2019. CLAAS Eastern joins CLAAS Western and CLAAS Manns dealers in offering both CLAAS and HORSCH machinery.
“Each CLAAS dealer across the UK operates as an independent business unit, selecting the brands that best serve its customers locally and that complement the CLAAS offering. CLAAS and HORSCH is working very well together,” says Richard Vaughan, Retail Director at CLAAS UK.H.
