This year’s Cereals Event has been cancelled in light of the COVID-19 pandemic. Charlotte Cunningham reports.
In an anticipated move, organisers have announced that this year’s Cereals Event will be postponed until 2021 as a result of the COVID-19 pandemic that has swept across the UK over the past weeks, causing many industry events to cancel or postpone.
While visitors will not be able to attend the site in Cambs this year, organisers have announced their plans to put the event online instead.
In a statement the Cereals team said: “We understand these are challenging times and we recognise that many of you have been impacted by COVID-19. Our focus remains with the wellbeing of our team, exhibitors, visitors and the agricultural community.
“Based on our exhibitors’ and visitors’ feedback as well as advice from global health responders, Cereals will be postponed until June 2021. We are extremely disappointed because our exhibitors, host farmer and team members have done a great deal in terms of the pre-planning of Cereals.
“However, we are still determined to do our utmost to support the industry, so will be taking the event online on 10-11 June 2020 instead. We will endeavour to deliver working demonstration videos, seminar sessions and expert advice so that visitors and exhibitors can get as much as possible from the event and gain CPD points as normal. We will also do our best to help facilitate information exchange between exhibitors and visitors in a digital environment. We hope that you will support us in this new initiative.
“We are certainly looking forward to brighter days. In the meantime, check in frequently with friends and family, enjoy the better weather, and stay safe.
“Thank you for your patience and ongoing support.”
