Case IH and Bednar FMT have announced a strategic distribution agreement that sees Bednar FMT supply its range of farm machinery exclusively through the Case IH dealer network. Charlotte Cunningham reports.
Bednar FMT currently exports its wide range of cultivation, drilling and fertilising equipment to 39 countries worldwide from its base in the Czech Republic. From 1 Aug 2020, in the UK and ROI markets, Bednar FMT will only distribute its range of farm equipment through Case IH dealers.
“We’ve entered into this relationship with one aim; to secure a well-respected, forward-thinking brand for our Case IH dealer network, enhancing the product offering they are able take to their customers,” says Paul Harrison, business director case IH UK and ROI. “From a 2m topper to an 18.4m disc cultivator, Bednar offers a full range of agronomic solutions for mixed and arable farmers alike.”
Supporting growth
In the UK and ROI division of Bednar, managing director Warren Rivers-Scott and his team will continue to be responsible for the sales, demonstrations and support of the Bednar equipment. However, Case IH and Bednar will work together at dealer, regional and national events, supporting the growth of both businesses through the Case IH dealer network.
“Despite being a well-known and well-respected brand in Europe, Bednar is a new name on the lips of many farmers in the United Kingdom and Republic of Ireland,” says Warren. “Bednar is a family business that prides itself on its close relationships with farmers, we are sure that with the cooperation of Paul and his Case IH team, Bednar machines will quickly become a favourite in many fields around the countryside.
This is a fantastic opportunity for Bednar, Case IH and its dealers. But most of all, it offers a progressive range of products to British and Irish growers.”
