TV personality and first-time farmer, Jeremy Clarkson, is set to host the Cereals Event next year at Diddly Squat Farm.
By hosting Cereals at Diddly Squat, visitors can expect a technical, progressive arable event, which further raises the profile of British farming, claims event director, Alli McEntyre.
“Hosting Cereals at the high-profile farm under the auspices of host farmer, Jeremy Clarkson, will help to draw attention to the ongoing issues that arable farmers, and the wider UK farming industry, are facing.”
Event footfall
During the event – being held 10-11 June 2026 at the larger site in Chipping Norton, Oxfordshire – organisers expect to see an estimated 550 exhibitors and upwards of 25,000 visitors.
According to Alli, as ever, the event will bring people from across the industry together with access to all the popular features of the annual Cereals Event.
Whereas Jeremy says farmers across the country are facing some of the toughest conditions seen in decades. “So we wanted to be involved in something positive, and hosting Cereals was an opportunity for us to run a large-scale, practical event for UK food producers.
“For us, it will be interesting to see how the event’s crop plots perform on our Cotswold brash land, and of course there will be the pop-up Farmer’s Dog bar to enjoy.”
Cheerful Charlie
Helping to curate this event is Cereals’ agronomy partner Ceres Rural, led by the farm’s agronomist, Charlie Ireland, who’s fondly known as ‘Cheerful Charlie’.
“There are a lot of conversations that happen every day on any given farm,” points out Charlie. “And now more than ever the industry requires solutions to meet the challenges and priorities on both sides of the farm gate.
“Diddly Squat Farm is very much like any other arable and diversified farm, despite the cameras; it’s still subject to the vagaries of the weather, volatility of markets, and navigation of industry transition and policy.
“So the event will be a great platform for conversation, demonstration, and exploration of how farm businesses can best deliver sustainable food production while achieving profitability – because the two should not be separated.”
Global audience
With a global reach, activities at Diddly Squat Farm have been shared with viewers as far afield as Australia, New Zealand, and South Africa, captivating a broad audience worldwide.
“Another consideration for the future of the sector is how we can attract the best and brightest into the industry and I think that’s where the farm’s popularity will be advantageous,” adds Charlie.
Visitors to Cereals at Diddly Squat will have full access to all of Cereals’ informational and technical features such as the crop plots and agronomy zone, KWS Seed to Shelf stage, BASE-UK Regenerative Ag seminars, and the Syngenta Sprays & Sprayers Arena.
Networking zone
A new central networking area presented by Ceres Rural and Diddly Squat Farm will include stands from the farm shop, Hawkstone beer, the Farmer’s Dog, Hops & Chops, the Farmer’s Puppy and the Hawkstone Filling Station.
“Live events are historically important in bringing UK farming communities together to connect, share ideas and find solutions,” suggests Alli.
“Visitors to Cereals 2025 hosted by Andrew Ward at Heath Farm in Lincolnshire – which already has crops in the ground – will be offered exclusive early access to Cereals at Diddly Squat in 2026.”
Registration for Cereals 2025 opens on 3 February at www.cerealsevent.co.uk Multi-year offers to include 2025 and 2026 events will be available at this time for 2025 registrants and priority stand booking for 2025 exhibitors.
